Learn how to run TikTok ads in Nigeria with this simple guide. Set up ads, choose goals, target audiences, and use Bitnob for seamless payments.
For an app that was formerly tagged a dance app only, you can tell how most businesses viewed it in its early days and admit to having criticized it as a viable platform to promote their products. Well, the numbers say otherwise after nine years of its existence. According to some statistics pulled by BindMedia in 2024, advertisers can potentially reach 1.081 billion adults on TikTok every month, hosting over 5 million businesses, including numerous small enterprises.
These numbers are enticing, no doubt. The major question on your mind as a business owner in Nigeria is how to leverage this platform and effectively run TikTok ads right where you are. The short answer is that you need a payment method that works fast and efficiently.
Now, let this guide walk you through it.
Bitnob: The Best Payment Method That Works for TikTok Ads
Before getting into the step-by-step guide on running TikTok ads, it’s essential to set the stage for payments—which is why you need to create a Bitnob virtual card. It’s currently the most affordable virtual card in Nigeria, designed to make your online transactions seamless. Here's how you can get started:
- Download the Bitnob app: Head to the app store or playstore to download Bitnob.
- Create an account: Follow the simple prompts to set up your profile.
- Fund your wallet: Transfer funds from your preferred bank account.
- Create a virtual card: Generate your card in minutes, ready for TikTok ad payments.
How to Run TikTok Ads in Nigeria: Step-by-Step Guide
Running ads on TikTok requires both creativity and strategy. As a business owner in Nigeria, you’ll want to ensure your campaigns capture attention and resonate with your target audience. Beyond content creation, setting up your ad correctly plays a crucial role in achieving success.
Here's a detailed guide to help you get started:
Set Up a TikTok Ads Account
- Visit TikTok for Business and click on “Create an Ad.”
- Sign up using your business details or link your existing TikTok account.
- Fill out the necessary information and verify your account.
Choose an Ad Objective
TikTok offers several ad objectives depending on your marketing goals:
- Awareness: For businesses looking to increase visibility.
- Consideration: Ideal for driving traffic to your website or app.
- Conversions: Perfect if you’re focused on sales and customer acquisition.
Define Your Target Audience
- Narrow down your audience by selecting criteria like location, age, gender, interests, and behaviors.
- Since you're targeting Nigeria, ensure to specify the region for better results.
Set Your Budget, Payment Method, and Schedule
- Choose between a daily budget or a total campaign budget.
- Decide how long you want the ad to run.
- Select a Payment Method: Use your Bitnob virtual card to seamlessly handle ad payments without issues or delays.
- Choose between a daily budget or a total campaign budget.
- Decide how long you want the ad to run.
Create Your Ad Content
- TikTok thrives on engaging and authentic content.
- Use eye-catching visuals and relatable storytelling.
- Keep videos between 9 to 15 seconds for optimal engagement.
Upload Your Ad and Optimize
- Preview your content to ensure it looks professional.
- Select a strong call to action (CTA).
- Submit your ad for review—TikTok usually responds within 24 hours.
Monitor Performance and Adjust
- Track key metrics like impressions, click-through rates (CTR), and conversions.
- Use TikTok’s analytics dashboard to gain insights and optimize your campaign.
Pro Tips for Running Successful TikTok Ads
Incorporate trending sounds and challenges to grab attention. Collaborate with influencers to boost engagement, test different content formats, and maintain consistent brand messaging for a cohesive audience experience.
Final Thoughts
It’s clear that TikTok is no longer just a playground for viral dances—it’s a serious tool for businesses in Nigeria to connect with a massive audience. With Bitnob’s virtual card, you can skip payment frustrations and dive straight into creating ads that matter. Stay creative, stay strategic, and watch your brand thrive on one of the fastest-growing platforms out there.